AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on iOS in Sweden: Q2 2023 Performance
An overview of the performance of the top beauty retail apps on iOS in Sweden during Q2 2023, highlighting download and active user trends.
In Q2 2023, the top 5 beauty retail apps on iOS in Sweden showcased varied performance metrics in terms of downloads and active users. Here's a closer look at how each app fared over the quarter.
Gamla versionen Sephora saw a fluctuating trend in weekly downloads, peaking at around 2K in mid-June. The app maintained a steady presence with downloads ranging from 1.2K to 1.7K for most of the quarter.
LOOKFANTASTIC: Beauty & Makeup experienced a significant rise in weekly downloads from 70 in mid-April to 233 by the end of May. Active users showed a similar positive trend, climbing from 544 in early May to approximately 829 by late May, before stabilizing around the 700 mark in June.
Lush Fresh Handmade Cosmetics had a steady download performance, peaking at 330 in early April and maintaining an average of 160-230 downloads per week thereafter. Active users increased from 77 in early May to a peak of 175 in mid-May, eventually stabilizing around 160-170 by the end of June.
CHARLOTTE TILBURY had a notable spike in downloads, reaching 374 in the last week of June. Active users also saw a significant increase, rising from 127 in early June to 426 by the end of the month.
BEAUTY BAY had modest download numbers, peaking at 38 in early April and fluctuating between 4 and 30 for the rest of the quarter. Active users showed a declining trend, starting at 392 in late March and dropping to 252 by early June, before stabilizing around 270 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
